Text

Writing for Television, Radio, and New Media

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As with previous editions of Writing for Television, Radio, and New Media, re-
visions to this Eleventh Edition are based largely on comments and suggestions

from users of the book—professors in colleges and universities and students and
professionals. I am aware that many professors who use this book as a text do

not include some or many of the chapter subjects in their curriculum. For ex-
ample, some institutions have separate courses for writing the television drama

or sitcom, or for news and sports, or for commercial advertising writing. The
inclusion of Internet writing techniques and approaches in most chapter formats
may not be germane to those courses that concentrate specifically on broadcast
television and/or radio. This book, however, is designed to provide a coverage
that is broad and deep enough to offer a selection of formats that will cover
the needs of almost any given writing course. Many beginning courses in media
writing use virtually the entire book’s contents as a comprehensive introduction
for the future professional writer. Other courses use this book as a menu, with
the user picking and choosing the contents that fit her or his needs and ignoring
those chapters that are not relevant to the particular syllabus.
This edition also continues to include suggestions for writing for diverse
audiences such as racial and ethnic groups, women, children, and various lifestyles.
Hopefully, this material will help students become more aware of the multicultural
society in which we all live—an imperative for current and future professionals,
who must understand the needs, concerns, and goals of all peoples and nations
if they are to function effectively and contribute meaningfully to an increasingly
shrinking world.

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Detail Information

Series Title

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Call Number

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Publisher

USA : CENGAGE LEARNING.., 2014

Collation

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Language

English

ISBN/ISSN

978-1-285-46507-4

Classification

NONE

Content Type

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Media Type

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Carrier Type

online resource

Edition

11th Edition

Subject(s)

Broadcasting

Specific Detail Info

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Statement of Responsibility

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Other version/related

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