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Handbook of Social Media Management

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We can see a continuous change from the old Media Management to new strategic, operative, and normative management options. Social Media Management has become an issue for every media company with a renewed "skill set"-specialized knowledge for digital products and production, marketing, and target groups. This emerging development of media shift nowadays requires increasingly active communication in the fundamental segments of these scholarly disciplines. -provided by the Publisher

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Availability

c-10035c1

CIR 659.14 F914h c2013

600-699 Applied Science (LVCC Apalit)

Available

Detail Information

Series Title

Value Chain and Business Models in Changing Media Markets

Call Number

CIR 659.14 F914h c2013

Publisher

New York and London : Springer Heidelberg., 2013

Collation

-

Language

English

ISBN/ISSN

978-3-642-28896-8

Classification

659.14

Content Type

-

Media Type

unmediated

Carrier Type

physical book

Edition

-

Subject(s)

Media Management
Media Literacy

Specific Detail Info

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Statement of Responsibility

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets/ Mike Friedrichsen and Wolfgang Muhl-Benninghaus

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