APA Style

Kerin, Roger A., Peterson, Robert A.. (1998). Strategic Marketing Problems . : Prentice Hall International.

Chicago Style

Kerin, Roger A., Peterson, Robert A.. Strategic Marketing Problems. : Prentice Hall International, 1998. Text.

MLA Style

Kerin, Roger A., Peterson, Robert A.. Strategic Marketing Problems. : Prentice Hall International, 1998. Text.

Turabian Style

Kerin, Roger A., Peterson, Robert A.. Strategic Marketing Problems. : Prentice Hall International, 1998. Print.