APA Style

Deming, Scott. (2007). The Brand Who Cried ''Wolf'': Deliver on Your Company's Promise and Create Customers for Life . : John Wiley & Sons, Inc..

Chicago Style

Deming, Scott. The Brand Who Cried ''Wolf'': Deliver on Your Company's Promise and Create Customers for Life. : John Wiley & Sons, Inc., 2007. Text.

MLA Style

Deming, Scott. The Brand Who Cried ''Wolf'': Deliver on Your Company's Promise and Create Customers for Life. : John Wiley & Sons, Inc., 2007. Text.

Turabian Style

Deming, Scott. The Brand Who Cried ''Wolf'': Deliver on Your Company's Promise and Create Customers for Life. : John Wiley & Sons, Inc., 2007. Print.