APA Style
O'Guinn, T, C, A, C, T, S, R, J. ().
Advertising .
Cincinnai, Ohio:
South-Western College Publishing.
MLA Style
O'Guinn, Thomas, C.;, Allen,, Chris, T.;, Semenik,, Richard, J..
"Advertising".
Cincinnai, Ohio:
South-Western College Publishing,
.
Text.